As our Performance Marketing Specialist, you’ll play a pivotal role in accelerating user growth and expanding our brand's reach across diverse digital channels.

You’ll work with high-impact platforms like Google Ads and Telegram Ads, as well as explore emerging channels to connect with new audiences and optimize acquisition performance.

We are looking for:

• Proficiency in both English (B2) and Russian
• At least 1 year of proven experience in PPC field
• Deep understanding of campaign setup, targeting, bidding strategies, and A/B testing to drive conversions effectively
• Proficiency with analytics tools like Google Analytics, Google Ads, and other ad performance tools

What you will be doing:

• Develop, launch, and manage campaigns across multiple paid channels, including Google Ads, Telegram Ads, and other high-impact platforms.
• Craft a tailored strategy for each channel, aligning with the company’s growth objectives and user demographics.
• Allocate and manage the paid acquisition budget effectively across platforms to maximize return on ad spend (ROAS) and minimize cost per acquisition (CPA).
• Track, analyze, and optimize key metrics (e.g., CTR, conversion rate, CPA) to improve campaign performance and achieve user acquisition targets.
• Use A/B testing to refine ad copy, visuals, audience targeting, and bidding strategies, ensuring maximum effectiveness for each campaign.